Service Name

Advertising Permit

Advertising Permit

Description This service allows customers to obtain a permit for promoting a particular product, service or brand within DDA Jurisdiction for areas within the Free Zone (TECOM projects, private land within plot limits, etc.)


Requester Contractor
Service Deliverables Advertising Permit
Service Request Channels
  • Online
  • Customer Service Center at Dubai Studio City - Commercial Building 1 - Ground Floor
Service Hours
  • Online: 24/7
  • Customer Service Centre:

     Monday to Thursday from 7:30 am to 2:30 pm.

     Friday from 7:30 am to 12 pm.

Estimated Time to Deliver 4 Working Days
Service Fees
  • For Building Signage (Wall Mounted Hoarding/Banner), Building Signage (Building Wrap), Building Signage (Roof Top Sign), Billboard (Unipole, Hoarding, Megacom, Mupie, Lampost Sign), Construction Fence, Inflatable & Floating Signage, Bridge Banner, Roundabout Branding: AED 5,000 per year
  • For Building Signage (Podium Parapet Sign), Building Signage (Roof Parapet Sign) : AED 2,500 per year
  • For Flags, Free Standing Unit (FSU): AED 1,500 per year
  • For Building Signage (Window Sticker): AED 1,000 per year
  • For Building Signage (Ground Floor Shop Signage): AED 500 per year

An additional fee of AED 10 as “Knowledge Dirham” and AED 10 as “Innovation Dirham” is applicable per transaction

Required Documents
  • Advertising Permit Application (In case of applying through customer service center)
  • Location map/site plan
  • Tenant/Owner Trade License
  • Picture showing the current existing building façade/site on which the sign is being proposed
  • Colored and scaled drawing of the proposed sign/artwork including dimensions (height, width & depth), cross section & material specifications
  • Mock-up perspective showing the proposed sign superimposed on the building/site
  • NOC from the plot owner for installation of sign
  • Contractor appointment letter from the tenant (applicable for Building Signage only)
  • NOC from applicable licensing authority:
    • NOC from RERA in case of real estate advertising
    • NOC from DTCM in case of entertainment event advertising
    • NOC from National Media Council or Ministry of Culture, Youth and Community Development in case of movie advertising
    • NOC from Dubai Health Authority or Ministry of Health in case of medicine products, clinics, hospitals, pharmaceutical or health products, or service advertising
    • NOC from Consumer Products Control Section – Public Health & Safety Department – Dubai Municipality in case of consumer product
    • NOC from the Department of Economic Development of the Emirate in the case of advertising of promotional campaigns or raffles, discounts and special offers
    • NOC from the Emirates Securities and Commodities Authority and any other relevant authority as relevant for advertisements related to securities and financial services
    • NOC from KHDA for all advertisements relating to the provision of educational services
  • Copy of Company Trade License
  • Structural calculations if applicable (in case of structural review)
  • Structural drawings if applicable (in case of structural review)
  • Risk Assessment & Risk Compliance method statement covering all activities (applicable for electrical signs, signs fixed above 2.5m, signs with height dimension above 2.5m)
  • This service is applicable to all free zone areas only (TECOM areas)
  • For areas excluding Free zones, DDA only reviews Structures for DDA Structural NOC after which, customer shall apply at Dubai Municipality for Advertising Permit